Dennis Schaal

Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

Tripadvisor Tests Instant Book (Again)

The regime under CEO Matt Goldberg is testing a bunch of stuff, including Tripadvisor Instant Book, and a new form of the previous subscription plan, Tripadvisor Plus. The idea is to not throw out the baby with the bath water, and to see what works now.