Airbnb Emerges as Top-Spending Travel Brand on U.S. TV in 2022
Airbnb was the top travel brand spender on U.S. TV, but Expedia Group brands collectively committed more dinero. Booking.com got way more active than last year.
Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.
Struggling Inspirato Tries to Expand Customer Base on Slowing Subscription Growth
Inspirato, the self-styled "luxury travel subscription brand," is becoming a little less subscription-oriented as it tries to expand its potential customer pool.
Puerto Rico Short-Term Rental Growth Exacerbates Housing Crisis: Report
Puerto Ricans aren't merely imagining that Airbnb and Vrbo have transformed their neighborhoods — sometimes negatively. Here's a report that quantifies the housing impact.
The New Chinese Traveler Won’t Be Receptive to Old Marketing Strategies
If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes. Old-school marketing may fall flat.
Highgate Signs Deal to Buy Viceroy Hotels
Viceroy may be able to accelerate its growth and brand awareness given Highgate's scale and track record. Of course, that is if Highgate can execute well after the deal closes.
Airbnb Debuts Total Prices Before Taxes With Plan to Make It Default View
Airbnb's pricing changes will likely have a ripple effect, prompting some hosts to reduce cleaning fees and property management websites to switch to showing total prices.
Hilton CEO on Balancing the Luxury Push in the Middle East
Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.
Airbnb Tweaks Instant Book Requirements to Reduce Rejection of Black Guests and Newbies
Airbnb's changes undoubtedly won't solve the issue of traveling on "Airbnb while Black," and the company isn't claiming they will. One can hope that there will at least be modest progress with more steps to come.
Property Managers and Hosts Report Lack of Progress in Direct Bookings: Survey
It's clear that vacation rental hosts and property managers crave direct bookings, and many may be making inroads. Still, the marketing power of big brands is tough to compete with.
On the Beach Founder to Step Down as CEO
On the Beach Group CEO Simon Cooper, who founded the UK-based beach holidays online travel agency in 2004, will resign his post within the next 12 months, and Chief Financial…