Gordon Smith

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s been writing about the sector for more than a decade and enjoyed a front-row seat for some of the aviation industry’s biggest stories. Since joining Skift in January 2024, he has interviewed more than a dozen global airline CEOs, often helping make headlines along the way (special thanks to Michael O’Leary!). His informed insights have led to contributions for international media, including the London Evening Standard and Canada’s CBC Radio.

For Airline Weekly Subscribers launch

Cheer in a Time of Fear: Why Lufthansa Feels So Optimistic

Heavy first quarter losses. A tariff war that threatens global commerce. Signs of softening in the all-important transatlantic market. Surely the Lufthansa Group must be worried? On the contrary, despite the rather nasty $932m Q1 net loss it reported last week, bosses at the European aviation powerhouse struck a decidedly upbeat tone. In this week's feature story, we ask if this optimism is justified.