Gordon Smith

Virgin Atlantic is getting a new captain, but can he steer the airline toward lasting profitability? As longtime CEO Shai Weiss prepares to step down, Corneel Koster inherits a carrier with a famous brand, deep-pocketed partners, but a shaky financial record. In this week’s feature story, we unpack the daunting to-do list awaiting Koster and his team.

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

American Airlines is the latest carrier to join an elite club of sky-high centenarians, and it looks like it'll be making some noise doing so.

Renewed takeover chatter around easyJet comes during a slow-motion consolidation of Europe’s airline market.

By going public with the breach, Vietnam Airlines joins a growing group of companies learning that transparency and trust are as important as any technical fix.

Dubai built the world’s busiest international airport. Now it has to make it smarter.

Virgin Atlantic is turning to an internal leader with deep operational roots for its next CEO. That suggests an appetite for continuity over a dramatic strategic reset.

Big changes are underway in the U.S. airline market. In its Q3 earnings presentation last week, Delta described a domestic sector that’s getting significantly stronger, but that's far from the only highlight. In our feature story, we dissect the data and cut through the executive commentary to explain why Delta is upending industry norms.

Kirby’s take may play in the U.S., but Walsh has the global receipts – low-cost isn’t dead, it’s just bruised by a crowded American market.

Cynics may see this as a box-ticking exercise to retain Heathrow slots and claim a technical 2025 launch, but Riyadh Air insists it is a phased strategy to ensure a smoother commercial debut.