Singapore Airlines Delivers a Masterclass in Crisis Communications — But it Wasn’t Always This Way
Singapore Airlines' last fatal incident was marred by confusion and misinformation. This time it's very different.
Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01