Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989
This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.
Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 25 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01
New Planes Every Week For a Decade: IndiGo CEO Eyes Global Growth
Already India’s largest airline, IndiGo is gearing up for even greater success. CEO Pieter Elbers tells Skift how he plans to do it.
Qantas Criticized for ‘Tedious’ 10-Minute Safety Video
Keeping passengers interested while not diluting the core safety message is a tricky balancing act. It looks like Qantas may have missed the mark on this one.
United ‘Working on Alternative Plans’ Without Boeing Max 10, CEO Says
This was easily Scott Kirby’s most outspoken intervention yet on the Max issue. As Boeing’s biggest customer, the planemaker will be paying attention.
Air France is Coming to Arizona: Here’s Everything You Need to Know
The new route will face tough competition from American Airlines, British Airways, and Condor - can the market sustain another carrier?
7 Most Extreme Flight Diversions as Storm Isha Hits U.K. and Ireland
The ferocity of the storm meant planes had to travel much further than usual to find a safe diversion airport to land, with some domestic flights being rerouted internationally.
Inside the First-Ever Oneworld Airport Lounge
With a funky design and innovative features, the new Seoul lounge has the potential to re-establish the oneworld alliance's market position.
Four Ways to Avoid a Schwarzenegger-Style Airport Grilling
Traveling overseas should be an exciting experience, but you might be surprised to learn about local laws that could land you in big trouble at the airport.
First Look Onboard Air India’s A350 Flagship: Is It Worth the Wait?
With the airline focusing so many of its turnaround initiatives on the A350, the jet marks a huge opportunity to showcase the new Air India to the world.
Japan Airlines Names Former Flight Attendant as First Female President
Tottori’s appointment is all the more significant in a country which continues to grapple with gender equality issues.