Gordon Smith

Airlines Editor

Covers Airlines, Airports, Passenger Experience, Loyalty

Gordon Smith is Airlines Editor at Skift and Editor at Airline Weekly. He’s covered the industry for more than 15 years across television, print, and digital platforms. Since joining Skift in January 2024, he has interviewed more than 20 airline CEOs, often helping make headlines along the way. Send stories/tips via Signal: smithgme.01

For Airline Weekly Subscribers launch

Icelandair’s Dispair

Icelandair is still in the red. Despite strong transatlantic demand and the collapse of local rival Play, it posted a loss for the second straight year. Yet traffic trends are improving, partnerships are expanding, and a more efficient fleet is on the way. Is Icelandair truly on the right track, or stuck in a structurally unforgiving market? We explore the outlook in this week’s feature story.
For Airline Weekly Subscribers launch

Japan-tastic: ANA and JAL Flying High 

Japan Airlines is back in the lead, at least for now. After losing its profit crown to All Nippon in the early post-Covid years, JAL outperformed its rival again in 2025. More importantly, both carriers are thriving despite a complex landscape of shrinking Chinese traffic, U.S. tariffs, and stiff competition. In this week’s feature story, we explain how Japan’s two airline giants are staying ahead.