Jeremy Vargas

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

Customer Lifetime Value: Loyalty Pivots Toward the Long Game The Shift From The Experience Economy to The Transformation Economy How Fashion and Retail Marketing Are Influencing Luxury Hospitality Content 7…

Customer Lifetime Value: Loyalty Pivots Toward the Long Game The Shift From The Experience Economy to The Transformation Economy How Fashion and Retail Marketing Are Influencing Luxury Hospitality Content 7…

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

Cyber fraud is estimated to cost the global economy $400 billion a year, with travel’s transition to the digital realm it must learn to deal with these new threats and challenges. Download the FREE Insights Deck Now!

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

Years ago, the leisure travel industry embraced web and mobile technologies—offering everything from great user experience, to ratings and reviews, to discounts on optional services. Corporate travel evolved at a slightly slower pace, and business travelers were left with what appeared to be significantly fewer choices. Now, that gradual development is picking up speed in the face of intensifying consumer expectations.