Delta's decision not to replace the vendor raises the question of whether its passengers will notice, or care enough, to get the airline to change its mind. This might be the perfect test-case for the true appeal of duty-free.
The effectiveness of using scent to appeal to customers in the aircraft cabin is disputed by some industry branding specialists. But, to win the interiors arms race, airlines need to make the most of every weapon in their arsenal.
As Professor Walsh says: “Flying presents the body with a unique set of challenges, but getting a proper sleep on a flight isn’t rocket science.” Though frequent flyers will point out that it can defy the laws of Physics.
Finnair respected the best features of the A350XWB by choosing to keep it simple, and roomy. We can only hope other airlines which will fly the A350 will be inspired by this approach.
The airline has yet to reveal its cabin interiors selections, but Skift has requested a peek. Based on the extensive branding effort we’ve seen so far, we expect very good things.
It’s a holiday, after all. Passengers should expect more comfort and a little entertainment. As for the alcohol thing: There’s plenty of that at their destination, and more to buy at the Duty-Free shops.
People don’t want calls in-flight in the U.S., but they want their in-flight connectivity and free use of their personal electronic devices. You can sometimes get what you want, and it’s not what you want.