Marisa Garcia

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

With JetBlue's 16th birthday coming up, and competition tight in the U.S. airspace, the timing of this refresh is ideal. The introduction of a new fully-connected in-flight entertainment system is nothing less than what we've grown to expect from forward-thinking JetBlue.

Variety is the spice of life, but spices are merely seasoning. Airlines spend a fortune licensing box office hits and popular television programming, but adding some intellectual nutrition to the IFE menu is a smart idea.

It’s no surprise that many of this year’s Crystal Cabin nominees focus on innovations which reduce weight and redistribute space, but innovations and improvements are always welcome onboard.

IATA raises concerns over softening growth in Premium demand due in part to economic conditions in China, but premium remains strong in markets which have long held the lion share of demand for the airline seat of power.

What's not to love about Hawaii? The extended codeshare service between JetBlue and Hawaiian will also strengthen both airlines by creating new connections from the East coast to the islands, and beyond, for travellers from the U.S. and Asia.

While mobile connectivity in the U.S. has strong detractors, concerned over passenger calls in-flight, the service is broadly used around the world and passengers mostly use the service for texting and data applications.

With odds like this, things are looking up for in-flight selfies.