Sharjah Launches India-Focused Campaign as Arrivals Jump 38%
Whether it is Australia, Saudi Arabia, or Sharjah, the message is clear. If a destination wants to attract Indian tourists, generic campaigns will no longer suffice.
Peden Doma Bhutia is Asia Editor at Skift, where she covers the travel industry across Southeast Asia and the broader Asia-Pacific region. Based in India, she reports on airlines, online travel companies, hospitality, travel technology and the business of travel, with a focus on how emerging markets are shaping global trends.