State of Travel 2025: Our 7 Favorite Charts
The future of travel is unfolding now; you just need the right data and insights to see it. Here are our favorite insights from the State of Travel 2025 report.
Pranavi Agarwal is Senior Research Analyst at Skift Research. As an analyst at Skift Research, Pranavi produces deep-dive reports on key topics in the travel industry by analyzing financial data and interviewing senior executives in the industry. She focuses mainly on the hotel and online travel agency sectors. Prior to joining Skift, Pranavi was a Senior Associate/AVP at Bernstein, a sell-side equity research firm. She has a BSc degree in Physics from Imperial College London.
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The State of Online Travel 2025
In the post-pandemic environment, volatility returns: not from viruses, but from economic headwinds and disruption of the current distribution landscape. In 2025, the winners will be those who adapt quickly to a more fragmented, tech-driven landscape.
Experiences Is a $1 Trillion Market: How Much Can Airbnb Get?
Airbnb’s latest push into locally run experiences and on-demand amenities marks a strategic move to capture more of the $1 trillion travel experience economy.
Forecasts for Hotels and Online Travel Agencies Are Coming Down – Who’s Most at Risk?
We expect to see cautious guidance from hotels and online travel agencies amid economic uncertainty, with varying levels of resilience across sectors.
For Skift Research Subscribers
2025 Recession Alert: A Guide to Travel Sectors in a Slowdown
Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, travel won't stop — it will shift.
Big Plans, Slow Builds: Hotel Construction Drags Behind Booming Pipeline
Hotel development is stuck in neutral as surging costs and tight capital stall construction, even as planned projects pile up.
Banks and Credit Card Companies Are Shaking Up Travel – 3 Key Takeaways
Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms.
MakeMyTrip Dominates Travel Search in India – Can it Hold On to Its Lead?
MakeMyTrip excelled in 2024 with strong growth and Google dominance but faces rising competition in India’s rapidly evolving online travel market.
Will Hotel Direct Bookings Overtake OTAs? Digging Deeper Into Our Forecast
With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.
Lighthouse’s $370 Million Haul: Venture Capital Is Moving Into Hospitality Tech
Our data showed a 30% annual increase in venture capital funding into travel companies focused on AI in 2023.