Pranavi Agarwal

Pranavi Agarwal is Senior Research Analyst at Skift Research. As an analyst at Skift Research, Pranavi produces deep-dive reports on key topics in the travel industry by analyzing financial data and interviewing senior executives in the industry. She focuses mainly on the hotel and online travel agency sectors. Prior to joining Skift, Pranavi was a Senior Associate/AVP at Bernstein, a sell-side equity research firm. She has a BSc degree in Physics from Imperial College London.

Marriott Vs. Hilton: A Battle of Net Unit Growth

Marriott's scale and skew to slower growing segments has meant it has lagged behind its closest competitor Hilton on net unit growth for many years. Whilst its exposure to luxury historically disadvantaged growth, renewed interest in the development of luxury hotels post Covid will likely aid Marriott in bridging the unit growth gap with Hilton.

Hopper’s Disruption of the Legacy Travel Industry: New Skift Research

Hopper is the new kid on the block. Except it's not. Founded in 2007, it spent a decade building a huge database of flight information before selling its first flight booking in 2016. The time it spent on its cutting edge price prediction capabilities have paid dividends, leading to the launch of a suite of fintech products which have been fundamental in Hopper's disruption of the legacy OTAs.