This is arguably our most original contribution to the world of travel since Skift launched, and we're excited to share it with the world: A new model to look at the new generation of travel consumer, and opportunities for travel brands to target them.
While it is exciting to see the consolidation happening in the online travel booking space, the lack of new scaled startups to challenge the biggies remains a worry for anyone. And possibly consumers as well.
Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond. Come join us in New York City on October 9th!
2014 is turning out to be a consolidation year, with big getting bigger. But there is lots of interesting jostling beyond leaders, and that's where the action will be rest of the year. Airbnb's rise has been spectacular, and will continue to break through on the charts.
For brands, TravelByDrone is a great resource to see and understand the growing possibilities of using drones and aerial video is a variety of creative ways.
Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.