France will continue to be a big source of tourists, and also a big supporter of building tourism infrastructure in the poor Sub-Saharan African countries, but with China's big forays into the continent, and Middle-East countries investing in the region, that balance is going to change soon.
Oyster began with grand ambitions and little understanding of how to create content without spending lots and lots of money. That content will now find a home at a brand that understands more sensible ways to do the same thing.
With digital music destroying other parts of the music economy, live music is thriving and tourism as part of it cannot be underestimated as these numbers from UK show.
Google may never become the online booking killer that everyone expected it to become, but it can surely be the best travel information utility service on the planet, and it is using Maps to leverage into it.
Even if Google Glass does not take off in its current form, wearables are here to stay. This campaign, though unwieldy from a usability perspective, will help show the potential of this technology and its application in travel and the marketing of it.