Rashaad Jorden Archives

Rashaad Jorden is Skift's Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn't spend enough time on the Jersey Shore.

Tourism

U.S. Tourism Brands Take Quick Advantage of New Rules to Sign Elite College Athletes to Endorsement Deals

Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men's basketball — to find the right athletes who will be worthy returns on the promotional investments.

Rashaad Jorden | 4 years ago

Tourism

A Travel Coalition Faces Steep Climb Calling Out Industry on Climate Change

Cutting tourism-related carbon emissions in half is very ambitious, but travel can't go small in combating climate change. However, the fight to cut emissions will face an enormous challenge when airline passenger numbers return to pre-Covid levels.

Rashaad Jorden | 4 years ago

Hotels

IHG Locked in Fierce Luxury Competition and 11 Other Top Travel Stories This Week

In Skift's top stories this week, IHG makes further inroads in the luxury sector, the travel industry grapples with the prolonged absence of Chinese visitors, 2021 emerges as the year of travel companies going public, and the trend of tour operator mergers continues.

Rashaad Jorden | 4 years ago

Airlines

British Airways Considers a New Short-Haul Subsidiary From Gatwick Airport

British Airways' struggles suggest a big rebound for the carrier isn't imminent, so expect the U.K. travel industry to put more pressure on the government to ease travel restrictions.

Priyanshi Mandhan and Pushkala Aripaka | 4 years ago

Business Travel

Tour Operators Embrace Vaccine Mandates While Grappling With Covid-Induced Changes

It's very beneficial from a PR standpoint for tour operators to vocally support vaccine mandates since the travel industry needs increased vaccination rates to help reach pre-pandemic travel numbers.

Rashaad Jorden | 4 years ago

Business Travel

Tour Operators Turn to Strategic Partnerships to Drive Post-Pandemic Business

Although several tour operators are enjoying success in pandemic-induced partnerships, why weren't those collaborations part of the mix previously? It's possible that many tour operators have missed out on lucrative opportunities for years by not searching for fruitful partnerships.

Rashaad Jorden | 4 years ago

Business Travel

UK Tour Operator Consolidation After Pandemic Struggles Could Signal More Mergers Globally

Although it's uncertain when large numbers of visitors from the United States and European Union will come back due to concerns about Covid variants, struggling U.K. tour operators need to take steps to ensure they're in a position to take advantage of the large-scale return of travelers.

Rashaad Jorden | 4 years ago

Business Travel

Global Tours Centered Around Marathons Get Lift From Pandemic-Inspired Healthy Travel

The fact that more marathons are up and running for the fall is great for many cities and their economies. But to truly profit from the large events, they must develop plans to keep large crowds safe.

Rashaad Jorden | 4 years ago

Coronavirus

The Domestic Routes That Saw Huge Gains in the Worst Year Ever for Airlines: All in Asia

The fact that the most traveled domestic routes for 2020 were all in Asia reflects some sort of success in containing Covid-19 on the continent despite continuing challenges.

Rashaad Jorden | 4 years ago

Business Travel

Tour Operators Push Wellness Trips as Relief From Pandemic-Scarred Year

The pandemic was a wake-up call from many, about their physical and spiritual health. No surprise that travelers then are choosing wellness trips as their first getaways as restrictions loosen. Tour operators didn't miss a beat.

Rashaad Jorden | 4 years ago