Robin Gilbert-Jones

The future of travel is social, visual, and creator-led.

Social media is no longer just inspiring travel, it’s where trips are being researched, priced, and booked. As platforms evolve into powerful sales channels, creators are becoming the new travel agents, short-form video is replacing static ads, and the booking journey is evolving into a low-friction social interaction.

Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, travel won't stop — it will shift.

AI and social commerce are reshaping travel, blending personalized automation with human connection across a mobile-first global market.

The ongoing live tourism boom provides compelling opportunities for hotels to maximize revenue by boosting average daily rates, extending stays, increasing guest volumes, and building long-term growth and loyalty.

In our first hospitality report of 2025, we explore the shifting landscape of luxury hotels, what has changed and continues to change, and how luxury hotel brands can thrive and competitively differentiate themselves in this dynamic market.

Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.

Growing wealth in Asian markets, particularly India and China, are fueling a boom in outbound travel and it is crucial for travel businesses to understand these demographics.

Sustainable Aviation Fuel is being pushed as the main decarbonization pathway for the aviation industry. But a growing number of airline executives are pushing back on it as a waste of time when better solutions exist.

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, businesses across the travel value chain can take advantage.