Sarah Enelow-Snyder

This week in hospitality, Alexa in hotel rooms was top of mind, but we also took a long look at brand identity and how Marriott is trying to transform Sheraton.

This week in aviation, it's time to confront difficult truths. American Airlines is getting ready to trim its executive ranks and the FAA is getting audited for safety as it relates to Southwest.

This week in digital news, we're still weighing Amazon's growing influence in travel, now via Alexa for hospitality. Are Google and Apple far behind?

This week in tourism, activity booking platform GetYourGuide is rolling out its own branded tours, and expedition cruising grows noticeably in popularity.

On the streets of Nairobi, homegrown ridesharing service Little is giving Uber a run for its money. And judging by the growth, innovative ideas are proving just as useful as deep pockets.

This week in digital news, travel brands across many sectors thought about the long game at Skift Tech Forum. How can companies balance personalization and privacy? What kind of threat do Google and Amazon present? And how big is the gap between the tech haves and have-nots?

This week in tourism, two major companies are branching out to serve new clientele. Ritz-Carlton is betting on its "cruising yachts" and EasyJet goes deeper into packaged vacations. Plus, Royal Caribbean is going luxe by buying a $1 billion stake in Silversea.

This week in aviation news, at the inaugural Skift Tech Forum, United discussed how to balance personalization with privacy when using customers' data. We also analyzed the ongoing saga, or rather downward spiral, of South African Airways.

This week in hospitality news, we sat down with Accor's chief brand officer at the inaugural Skift Tech Forum to talk about the threat posed by Google and Amazon, as opposed to concerns about Airbnb. Other sectors in travel are taking the same approach.

Hyper-personalization may be all the rage, but so is respecting the customer's data. Hilton wants to be on the right side of that fine line.