Hilton Overhauls Loyalty Program: Adds Top Tier, Lowers Bar for Status
Hilton is undergoing its biggest loyalty overhaul in years, placing the company deeper into a race to keep travelers in the fold.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.
Hilton and Marriott Take on the Hotel Talent Crisis
Hotels with high turnover struggle to maintain service standards and face high recruitment costs. Hilton and Marriott are among the companies taking steps to address the challenge.
Starwood’s 1 Hotels Brand Relaunches Its Loyalty Program
Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.
Arlo Hotels Looks for a Buyer
Arlo Hotels' owner is hoping to profit from the recent popularity of lifestyle brands.
Sonder Officially Shuts Down: What Went Wrong?
To paraphrase Ernest Hemingway: You go bankrupt two ways. Gradually and then suddenly.
Kessler Collection Taps Highgate to Manage Its Lifestyle Hotels
Kessler Collection hands hotel operations to Highgate, keeping ownership to focus on expanding its boutique brands faster.
Marriott Terminates Its Sonder Partnership After ‘Default’
Marriott had given Sonder a lifeline in August 2024 by offering to list the troubled brand's apartment-style rooms on its site and app. Sonder has struggled to hold on.
Hyatt Earnings: Credit Card Windfall and AI Job Cuts
Hyatt’s rough quarter shows the strain of a corporate restructuring and Hurricane Melissa. But new profits from a co-branded credit card and gains from adopting AI suggest a brighter 2026.
Choice Hotels Counters U.S. Revenue Drop With Overseas Growth
Choice’s challenge underscores how U.S. economy hotels are struggling while international and upscale segments are proving more resilient.
Marriott’s 2026 Outlook: New Credit Card Deals, World Cup Boost, and Luxury Premiums
Marriott’s outlook for next year suggests steady, if unspectacular, growth. Credit card fees and luxury travel are helping to carry the load, while government travel remains a drag thanks to the U.S. government shutdown.