The New Science of Hotel Pricing
Hotel pricing by gut instinct and Excel spreadsheets is out. Operators are finally getting serious about revenue management.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.
Wyndham Sees Cracks in Economy Hotel Market as Pricing Power Erodes
Management's tone during Thursday's earnings call betrayed an uncomfortable truth: September caught Wyndham off guard with a sharp deterioration in hotel demand in a few U.S. Sunbelt states and in China.
Accor Confirms Possible Ennismore IPO and Raises Profit Forecast
Cut costs, lift your profit forecast, and announce a possible IPO spinoff: That's a lot for investors to dig into.
Wyndham Cuts 2025 Forecast After Soft Third Quarter
Wyndham's cut to its forecast is modest, at about 2%. But it's notable that Texas, Florida, and California showed particularly soft results, as well as China, during the third quarter.
Hilton’s 41 AI Experiments and New Fee Cuts for Hotel Owners
Hilton's CEO outlined ways that AI could make it more cost effective to run his hotel business. Easier said than done, of course.
Hilton CEO Chris Nassetta Lays Out the Bull Case for Hotels
Hilton CEO Chris Nassetta predicts a recovery in U.S. hotel spending, including by middle-class travelers. He says the multi-year growth will be driven by more business investment, falling interest rates, and greater tax certainty.
Hyatt Layoffs, Choppy Revenue: What to Listen for This Hotel Earnings Season
Is the U.S. hotel sector entering a recession? Will other hotel groups join Hyatt in layoffs? These are some of the things that Skift is looking out for during earnings season.
Hotel Loyalty Race: Top 14 Programs, Ranked by Members Per Room
Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.
Rosewood Bets on ‘Discovery’ and Experiences in Brand Refresh
Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.
Hilton’s Commercial Chief on 3 Consumer Trends Driving Product Changes
Hilton is adding boutique hotels, connecting rooms, and smart TVs to adapt to travelers seeking unique properties, multigenerational trips and streaming entertainment.