Why Luxury Hotels Don’t Make the Best-Brand Lists
The best-known luxury hotel brands face a challenge. Their brands are conspicuously absent from global rankings of elite brand value.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.