Marriott Unveils New Ad Campaign: ‘Travel Shapes Us’
Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.
Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.
Behind Mandarin Oriental’s First Brand Update in 4 Decades — Exclusive
Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.
A Tariff War Playbook for Hotels: What a Major Asset Manager Is Thinking
Michelle Russo's asset management firm oversees a $12 billion portfolio of hotels. She sees dominoes falling: Tariffs → economic uncertainty → fewer international visitors → fewer bookings → cost-cutting and marketing changes.
Canada Updates U.S. Travel Advisory, Warns of Device Searches of Travelers
Canada has updated its travel advisory for citizens heading to the U.S., warning them to "expect scrutiny" from border officials.
Tariff Impact on Hotels: Higher Costs, Delayed Renovations, Less Demand
Some hoteliers are freaking out about Trump's new tariffs. They're hoping the move is just negotiating theater.
Trump’s New Tariffs and the Potential Hit to Travel
Tariffs don't hit travel directly. But if economic growth slows and the stock market sinks, the travel industry will feel it.
Tariffs Won’t Be a Direct Hit on Travel – But They Can Still Hurt
For the travel industry, the impact of tariffs is indirect. But the knock-on effects could be significant: Will tourists still be eager to visit the U.S.?
U.S. Travel Spending Shows Signs of Cooling: Bank of America Card Data
Some macro numbers show spending is still growing overall. But new data from Bank of America indicates that Americans have cut back on lodging, tourism, and flights.
Hilton’s Chris Nassetta Leads in Hotel CEO Pay, With $58.7 Million
CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.
TUI’s Investor Day: 6 Things to Know About Its Strategic Overhaul
TUI's ambition to reinvent itself as a "global curated leisure marketplace" that sells travel a la carte as much as in packages deserves credit for its scope. But it will be a tough trick to pull off.