Gordian Software Raises $25 Million for Airline Cross-Selling Tools

Many travel sites such as Priceline, Hopper, and Trip.com tap technology from Gordian Software to help upsell travelers buying airline tickets by merchandising extras such as seating assignments and checked baggage. The Seattle based travel startup has managed to raise some money on its own, closing a $25 million Series A round of funding, Skift learned on Tuesday.

Investors such as Accomplice, Vinyl, Kinnevik, DST Global Partners, and Latitude, participated, placing a $200 million valuation on the company, a graduate of the Y Combinator incubator.

"Gordian is operating at 15 times its 2019 revenue,”