Key Points
- Hilton has launched its new Spark by Hilton brand with the opening of its first property in Mystic, Connecticut.
- The Spark by Hilton brand is designed to be easy-to-maintain for developers, offering premium economy amenities.
- The Mystic property was converted from a Days Inn with a $7.84 million loan and features include free breakfast and Wi-Fi.
Summary
Hilton has introduced its new Spark by Hilton brand with the debut of its first property in Mystic, Connecticut. The brand focuses on providing premium economy amenities such as free continental breakfast, Wi-Fi, and parking. The Mystic location, previously a Days Inn, was transformed with a $7.84 million loan, illustrating Hilton's strategy to offer an easy-to-maintain design for developers.