Travel managers need to know where travelers are and what they're spending. New technology can make them better informed and more empowered to help travelers when something goes wrong.
In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.
The big question for business travelers is whether companies will continue to focus on driving down costs, or begin to focus on improving the traveler experience once again.
Gogo's challenge to roll out new products while supporting old products creates a challenge for the company not just from an operational standpoint but in terms of user expectations.
As companies come to embrace online booking tools for business travel, traditional travel management companies will face steeper competition from companies like Egencia that bring more robust technology tools to corporate travel.