Flying vs. Recycling: Travelers Get Climate Math Wrong
Until the aviation industry accelerates progress in zero-emission aircraft, passengers will remain stuck with a false choice: fly and pollute, or stay home.
Climate Hub
Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.
Southwest Airlines Sells Its Clean Jet Fuel Business
With SAF supply and production still lagging far behind demand, the bigger question is whether even the best-positioned companies can deliver at the scale airlines need.
MSC Cruises’ Carbon Cut Is Real, But The Industry Faces Bigger Challenges
Carbon capture might be the most practical near-term route to decarbonising cruise ships, but it barely seems to be on the industry’s radar. Without collaboration and port infrastructure to offload CO₂, it risks staying a promising idea that never leaves the dock.
This Hotel Runs Entirely on Renewable Energy: Does it Pay Off?
Hotel Marcel’s fossil-free approach proves that green energy can be cost-effective for businesses, though its success highlights how much more needs to be done across industries to tackle supply chain emissions and promote widespread change.
Exclusive: The 29 Aviation Startups in IAG’s 2025 Accelerator Revealed
With AI now ubiquitous and early-stage sustainability startups multiplying, this year's cohort reflects both immediate and longer-term bets.
Summer Short-Term Rental Demand Slips in Southern Europe. Blame the Heat
Signs are growing that travelers are shifting their habits. Travel in Southern Europe may no longer be fully tethered to the peak days of summer.
Longer Flights, Bigger Planes: Europe’s New ‘Average Flight’ Revealed
Europe's skies are evolving with fewer short hops and more seats per flight. But huge questions remain over the industry's path to reduce its carbon impact.
Electrification and Renewables Are Driving Iberostar’s Emissions Decline
Iberostar’s progress suggests that focused action, like electrifying building with renewables and locking in clean power contracts, can deliver results.
Wyndham Misses Climate Targets, Rethinks Emissions Target
Wyndham’s decision to reassess its climate targets after rising emissions shows how challenging follow-through can be.
Norway Fjord Cruise Operator Says Delay to Emission Rules Is a ‘Scandal’
Norway’s new fjord rules show how tourism and regulation can collide, and maybe even collaborate, to drive environmental change.