5 Key Trends in Travel Experiences
Spending on tours and activities may hit $300 billion by 2025. Expect to see more consolidation pressures, growth in demographic targeting, adoption of AI, and attempts to react to climate change.
Climate Hub
Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.
New Deloitte Report Maps Climate Change’s Triple Threat to Travel Industry
A growing wave of environmental pressures is pushing the travel industry toward rapid transformation. Deloitte's latest report offers insights into how companies can adapt or risk extinction in an increasingly eco-conscious market.
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Equipping Destination Organizations With Essential Tools for Success in 2025 and Beyond
Destination organizations and convention and visitors bureaus (CVBs) are operating in an increasingly demanding environment characterized by shifting consumer preferences and intense competition. They can address these challenges and improve decision-making by leveraging Destinations International's tailored suite of tools and products.
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Skift Power Rankings: Alex Dichter
He guided many carriers through the pandemic and positioned them for the future. Now, everyone wants his contrarian views on AI, the future of travel and sustainability.
Athens City Official: ‘Rapid Growth Has Left the City Exposed to Climate Change’
Athens has had infrastructure shortcomings for quite some time. Climate change and a tourism boom magnified the problems. The city's infrastructure chief hopes greener upgrades can be a solution.
Airports Are Spending Big on Tech Upgrades. See Plans for JFK and More
Air traffic is expected to double from pre-pandemic levels by 2040. Airports need to prepare.
TUI Gains from Experience Sales and FTI Collapse
TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.
Athens Wildfires Rage During Greece’s Peak Travel Season
If Greece doesn't get the wildfires under control, tourism could decline in the coming months.
Travel Startups Raised $240 Million This Week
One startup fundraise this week — the largest yet this year — also outdid the top two deals in 2023 by GetYourGuide and Klook.
Inside AlUla’s Strategy to Build a Tourism Destination with Sustainable Growth
Known as the crown jewel of Saudi tourism, AlUla is building a "light-touch tourism" model that focuses on cultural preservation to attract travelers interested in authentic experiences while capping visitor numbers to preserve its unique landscape.
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