G Adventures Sees 50-Something Customers as Part of Its Own Evolution in Adventure Travel
Age is nothing but a number. That is the underlying motivation for the older set wanting to book more active travel adventures.
Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.