Cruise News

In an industry full of young brands, Cunard Line emphasizes its history to stand apart. But keeping the needs of modern travelers in mind is important too.

Cruise lines have used technology to create experiences on ships that wow guests, but Royal Caribbean's new CIO makes a good point: Tech should also continue to evolve to make the cruise experience easier to navigate for passengers.

Windstar Cruises needs to connect with travelers who will appreciate its upscale, relaxed small-ship experience; hiring a president with significant sales and marketing experience should help it get that message out.

Carnival Corporation pulled off a surprisingly good quarter despite global uncertainty, though capacity growth in China seems to be worrying some on Wall Street.

There's really no way to tell how sustainably cruise lines operate, due to a lack of regulation on a global scale. Since cruise lines aren't required to release detailed data on their environmental footprint, there is little accountability.

Cruising has quietly gotten its act together after regulators and public opinion turned against the industry a few years ago following several safety and health mishaps. Now, it's up to the industry's leaders to chart a course for the future.

With a huge TV marketing push and new land products in the Middle East and Caribbean, MSC Cruises is finding success by doubling down on its distinctly European brand identity.

Fathom is a unique product in the cruise space with the backing of cruising's biggest player. It's also just one ship among hundreds in the global cruise industry. With time, and more marketing, it shouldn't be hard for them to find the 600 cruisers each week to fill the MV Adonia.

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

Growth in Asia and Australia is fueling the better-than-expected cruise numbers, but industry leaders would like to see the largest market — North America — make more gains as well.