Cruise News

Multigenerational travel is crucial to cruise lines filling their ships and driving a profit. Partnering with visible entertainment brands helps them attract families with kids. Then parents can send their kids off to play with Shrek while they spend money onboard.

Cruise lines have spent most of the year dealing with economic and geopolitical crises in Europe, so they're prepared to make a profit regardless of continued chaos in the Mediterranean. A worst-case scenario is a messy incident involving a cruise ship and migrant vessel, however, that could scare the public away from European cruises.

As Carnival goes, so does the rest of the cruise industry. Under Donald, Carnival has been going quickly into China, Cuba, and experiential travel in a way that others will likely be soon to follow.

Carnival Corp. is wise to leverage its global scale and overhaul its global connectivity infrastructure across all brands. Internet access lets cruisers have a better time onboard.

The cruise industry at large should follow Royal Caribbean's lead in ensuring all safety policies related to sexual abuse and violence are vetted by an experienced third-party.

Luxury brands are evolving alongside luxury traveler's increasing demands.

A deluge of new ships will make it cheaper for cruise lines to operate. They can also charge higher fares for new product and attract valuable first-time cruisers to the industry.

Cruise lines are building deep partnerships to tailor onboard experiences to the expectations of the Chinese cruiser. But North America and Europe still remain the key global source markets for cruise passengers.

Carnival Corporation is eager to start sending ships to Cuba. But it still remains to be seen whether Cuban authorities are keen to welcome thousands of Carnival cruisers each week.

With so many photos and videos of cruise ships already out there, it's hard to believe that more multimedia can help sell cruises. Word of mouth is still the most powerful marketing for cruise lines.