Vienna’s blurred airport signage falls short of designer’s unique intention


Skift Take

Ruedi Baur aimed to create signs with soft shading to make Vienna airport stand out to travelers, but the hard-to-read signage only confused passengers proving that utility outweighs design in busy hubs like airports.

Walking through Vienna Airport recently, I noticed something odd about the signs. It wasn’t that they were misleading, on the contrary, they seemed to relay the right information in the right places