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What would happen to TripAdvisor if it lost half its revenue on short notice?

Dennis Schaal

Skift Take

TripAdvisor is overly dependent on two customers, and as the competitive picture changes, this could be a big challenge for TripAdvisor.

What would happen if TripAdvisor's two largest customers, who also are competitors, decided to drop the advertising and lead-generation service with little advance warning? TripAdvisor revealed in its annual report for 2012, filed with the Securities and Exchange Commission February 15, that its two largest customers accounted for 48% of TripAdvisor's total revenue in 2012. The largest customer was Expedia Inc., which chipped in $204 million, or 27% of TripAd

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