Ford to launch first car-sharing program from a manufacturer


Skift Take

Ford could be manufacturing the start of some stiff competition for companies such as ZipCar, Hertz and other car-sharing startups. Ford and other car companies presumably would have a cost advantage in producing a fleet, but that's only the beginning of the challenge.

Ford announced the launch of Ford2Go, the first manufacturer-backed, car-sharing program to incorporate dealerships. At this point, Ford2Go will be limited to Germany. The new program utilizes participating Ford dea