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American Express takes stake in luxury vacation club Inspirato

Dennis Schaal

Photo Credit: Inspirato has rebranded and given an equity stake to American Express.  Inspirato

Skift Take

Inspirato's rebranding and partnership with American Express puts it on the map. The companies still have to prove; however, that there is a large enough market for Inspirato's luxury services.

The U.S. economy may be plodding along, but the Dow Jones Industry Average hit a record high yesterday, and American Express has taken an equity stake in luxury vacation club Inspirato. In fact, two-year-old and venture-backed Inspirato has rebranded to become Inspirato with American Express. The economic recovery must be well under way. Inspirato, which has an initiation fee of $17,500 to join and annual dues of $3,000, leases villas and other upscale properties in nearly 60 destinations on five continents for members who value its planning

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