Ten trends the hotel industry should watch for during Chinese tourism boom


Skift Take

These trends are generalizations at best and stereotypes at worst, but attempt to give hotels an inside look at what drives the decisions of their most coveted travelers.

The entire travel and tourism industry is paying close attention to the more than 100 million Chinese travelers expected to cross borders by 2020; however, many global hotel brands with Western roots are struggling to cater to the distinct cultural tastes of their new guests.

The Center for Hospitality Research interviewed 51 outbound Chinese tour operators to understand what Chinese package bookers seek in their travels and published its findings in its most recent report, Preferences and Attit