Skift Take
Continued funding for BrandUSA, easing up of visa policies, and keeping federal travel spending strong so the industry can benefit, these are the three big lobbying worrying for U.S. travel industry.
Earlier in the month on Capitol Hill, the House Subcommittee on Commerce, Manufacturing, and Trade held a hearing about how the tourism industry benefits the U.S. economy, and representatives from all across the U.S. travel industry came to testify, including senior execs from Marriott, InterContinental, Enterprise, VisitFlorida and others.
All of these are lobbying for three main legislative issues in travel, and we have extracted the testimony of Lori Gaytan, SVP Americas of HR and Global Reward, InterContinental Hotels Group, who clearly identified these issues. These are continued funding for BrandUSA, easing up of visa policies, and keeping federal travel spending strong so the industry can benefit.
The three main legislative issues U.S. travel industry is lobbying for:
Protect the Federal Match Funding Source for Brand USA
In 2010, Congress enacted the Travel Promotion Act, establishing the first-ever national travel-promotion and communications program to attract more international travelers to the United States. It established the public-private
