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InterContinental Wonders Aloud: Is Local Culture at Risk in a Globalized World?

Samantha Shankman

Photo Credit: Looking up at the global brands that watch over Times Square.  Flickr / Ludovic Bertron

Skift Take

IHG is in both a precarious and somewhat perfect position to pose such a question: It's a multinational company that's profited handsomely from globalization, but its continued success relies on it serving as a gateway to unique local cultures untouched by massive enterprises.

"I think it's dangerous to set up these false dilemmas: Is it global or is it local?" says Larry Light, Chief Brands Officer at InterContinental Hotels Group. Light is speaking at the third "Future of Local" discussion at the InterContinental Time Square where a small group of IHG employees and media are listening to four speakers hash out the meaning of local and globalization a

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