Skift Take
A topsy-turvy last few years in global economics has changed the tourism industry, possibly forever. Expect to see more U.S. cities and states seeking to court Latino travelers, who, studies say, spend big money on their trips.
The growth of international visits to the U.S. by travelers from the Far East and Latin America grew by double-digit percentages in 2012 while visits from Western Europe declined, according to a report by the U.S. Office of Travel & Tourism Industries (OTTI).
Overall tourism to the U.S. from overseas was up 7 percent in 2012 compared to the same period in 2011, but a breakdown of those numbers by region and country reflect the global eastward shift in both buying power and travel inclination that we've been tracking all year.
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