Accor Has Pulled Off One of the More Impressive Hospitality Ad Stunts of the Year
Photo Credit: Ibis asks adventurers to carry an ibis bed to the top of a South American mountain in Ibis
Skift Take
The 14-minute video is an exercise in digital marketing and brand partnerships. Accor gave people a lot more than a brand or bed to talk about by partnering with other brands like Columbia and GoPro to create content that is interesting with or without the ibis plug.
