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Choice Hotels To Soon Decide Fate of Money-Losing Subsidiary

Dennis Schaal photo
Dennis Schaal

Photo Credit: Choice Hotels recently launched a VacayGoneCrayCray contest with Rhett & Link with the aim to win over Millennials by asking them to submit their 'fave' stories.  Choice Hotels

Skift Take

Choice Hotels had an asset, its own property management system, and decided in 2013 to offer the solution to unaffiliated hotels, but it is always a tough sell for one brand to attempt to sell services to competitors, as Choice is finding out.

Choice Hotels created a subsidiary, SkyTouch Technology, in 2013 to offer cloud-based property- and rate-management services to third-party hotels, but the division is losing money and the chain will soon decide whether it will shutter the unit or keep investing in it. "We know exactly what we are spending and we are in the process of investing in what we think will be a profitable venture for us," Choice Hotels CEO Stephen Joyce said during t

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