Choice Hotels To Soon Decide Fate of Money-Losing Subsidiary

Photo Credit: Choice Hotels recently launched a VacayGoneCrayCray contest with Rhett & Link with the aim to win over Millennials by asking them to submit their 'fave' stories. Choice Hotels
Skift Take
Choice Hotels had an asset, its own property management system, and decided in 2013 to offer the solution to unaffiliated hotels, but it is always a tough sell for one brand to attempt to sell services to competitors, as Choice is finding out.