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Tourism

Greece Turns to Social Media and Stickers for Latest Ad Campaign

Samantha Shankman

Photo Credit: A photo from Athens is given the Athenian app treatment. YouTube / Marketing Greece

Skift Take

We need more than a few digital stickers to show travelers the innovation and entrepreneurship that's turning Athens into a should-go destination again.

Travelers are slowly returning to Greece with international arrivals expected to reach a record 19.5 million in 2014 and Athens is looking to social media to further boost awareness of the capital city's revival. Not-for-profit organization Marketing Greece recently partnered with Athens International Airport to promote the diversity of the Greek capital city with a new cam

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