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Airlines

ANA Uses Toyota Racing Car Expertise for New Economy Seats

Marisa Garcia

Photo Credit: New ANA economy seats by Toyota Boshoku. ANA

Skift Take

Aircraft seating can benefit from a new player, Toyota Boshoku, which has a fresh perspective and plenty of experience in other transport sectors. These seats are a clever innovation and likely to please more passengers over time than the R2-D2 livery—awesome as that livery is.

After launching its Star Wars campaign and R2-D2 livery, All Nippon Airways (ANA) promised new initiatives to improve the passenger experience. The Japanese airline has begun putting those words into action to the benefit of its Economy passengers. In a partnership with automotive and rail seating experts at Toyota Boshoku, Japan, the airline has revealed new seats for its domestic 737-300 aircraft which make the most of available space while striving for optimum ergonomic passe

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