Skift Take
The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.
This week we launched our latest report in our Skift Trends series, Evolution of Local in Hospitality in 2015.
Below is an extract. Get the full report here to get ahead of this trend.
Over the last two years, many of the legacy international hospitality companies have acquired or developed niche lifestyle hotel brands to cater to the surge of interest for a more local, design-conscious lodging experience. The list of brands is extensive, and they fall into two categories: new verticals within a parent brand, or autonomous members of a “soft brand” that share the parent brand’s sales, marketing and distribution channels.
Hyatt Centric is an example of the former. In April, the new Hyatt Centric Th
