Skift Take
When you consider the direction Alitalia could have gone, conservative is not a bad choice after all.
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Yesterday, the world met a new Alitalia, and found it familiar. A fine thing, when you can pull it off properly.
Alitalia’s new image can best be described as honouring its past. The new livery, logos, and design elements, by Landor, harken to the original concept which Landor developed for the airline in 1969.
Peter Knapp, Global Creative Officer at Landor explains: “Walter Landor was involved in the design of the project nearly 50 years ago and now is the time to evolve this enduring brand and update it for today’s market challenges. We have added a subtle sophistication to the design, to the interior and exterior of the aircraft, which connotes the style, passion and craftsmanship of modern Italy.”
It is modernized, brought up to date with today’s aesthetics, reflecting what the airline describes as “a young and seductive new look to represent the airline’s ambitions, utilizing the design elements of the airline’s previ
