Skift Take
Brooklyn was too hip for United anyway.
The transcontinental airline business between New York and California has long been one of the more profitable in the United States.
A sector tirelessly fought over by legacy and low-cost carriers, the most recent battle was staged with upgraded airplanes and fancy lie-flat seats. Now that that skirmish has settled (see: JetBlue's Mint), the next arms race is about how much service each carrier can provide.
Last week, United and JetBlue began the posturing.
United started the transcon shuff
