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Hotel Guests Say They Want Both Luxury and Sustainability

Dan Peltier

Skift Take

Sustainability sounds nice in theory, but the reality is travelers care a lot more about other features hotels offer that really determine whether or not they'll book.

The hotels telling guests to reuse bath towels and not waste water are definitely on the right track: an estimated 52% of global travelers indicate they're likely to choose a hotel and destination based on its social or environmental impact in 2015. They're also three times more likely to book ‘green’ or environmentally-friendly accommodations in 2015 versus 2014, a Booking.com sustainable trave

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