Skift Take
Travel agencies are actively seeking to become more relevant to travelers looking for more complex and diverse vacations.
It's been another strong year for leisure travel and vacationers are looking for something new.
Travel agencies are working to offer more bespoke experiences for their clients, who are spending more than usual once they arrive in destination.
The complexity of planning large group vacations, and the difficulty of procuring exclusive vacation activities, has led some consumers back to travel agents.
"River cruising is definitely the brightest spot of all growth opportunities," said Roger E. Block, president of Travel Leaders Franchise Group. Data from Travel Leaders Group shows a bump in cruise bookings, particularly in the Caribbean and Europe.
Chaos in Europe and the Mi
