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Travel Agents

Here’s the First Travel Agency to Operate Only on Messaging App Viber

Andrew Sheivachman

Photo Caption: Ukraine travel agency Pockettour bills itself as the world's first travel on Viber, a messaging app. Pockettour

Skift Take

The travel agency of the future will combine the knowledge of experienced travel agents with the ease of online booking.

Smartphone communication app Viber is known mostly for being a competitor to WeChat and WhatsApp. A travel agency brand in Ukraine now bills itself as "the first Viber travel agency in the world," streamlining the traditional travel agency consultation and booking experiences through the service. Pockettour launched recently in Odessa, Ukraine, and consolidates the entire travel booking process from research to payment into Viber. It was launched by existing travel company Khoroshiy Otdyh but operates only in the digital space.

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