Subscribe
Login
Tourism

Disney Is Looking at Surge Pricing to Better Control Crowds

Jason Clampet photo
Jason Clampet

Photo Credit: Disney's MyMagic+ bands and the RFID-enabled iPhone check-out system at Walt Disney World resorts.  Skift

Skift Take

Disney has figured out a way to get guests to spend more money once they're inside the gates, so it can afford to thin the herd a bit to improve the guest experience.

Disney is considering charging different prices depending on what day of the week and what time of year guests visit its theme parks in Anaheim, California and Orlando, Florida, the Wall Street Journal is reporting. The pricing move is an attempt to thin crowds during summer weekends and holidays including Thanksgiving and winter break between Christmas and January 1. As of October 4, n

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login