Skift Take
There is always space to create your own whitespace.
Over the past three years, we've focused our energy on building the most-read travel industry news and insights media brand in the world, and for the second year in a row we're hosting the Skift Global Forum, the largest creative business conference in the global travel industry. Around 800 of the smartest and most progressive people in travel will gather in Brooklyn this week, to discuss — and define — the future of travel.
Much like it wasn’t obvious why Skift was needed before it launched three years ago — and we still have what we call “serial doubters” — it wasn’t very obvious how we could create a new type of conference in the travel sector, in a very crowded space.
When we set out to create our first Global Forum last year we knew what we didn’t want: the boring industry trade conferences, the pay-for-play vendors-talking-to-vendors, where nothing is learned in the program sessions.
We wanted to build something that borrowed elements from TED and Fast Company conferences, less
